How does a company build a
marketing system?

ANSWER:
Social + Design + Advertising

From having worked with numerous businesses across the country, we continuously found that the greatest client successes occurred when these three critical business components were working in unison.

As the Drive System was crafted, we have continuously focused on the refinement of these core elements, and the required processes to put it in place for you.

The Drive System

Built On Strategy

The Drive System is the blueprint designed to strategically help our clients grow and achieve their revenue goals.  This begins with an in-depth study of your company and the marketplace you operate within.  Then a tailored combination of our services will be recommended to fit Your Company and Goals.  A local Drive Agent will work with you through each step, guaranteeing accuracy and answering any questions you may encounter.

Below is an overview of how the three components of the Drive System operate and interact.  Continue reading to understand further detail about each component.

01.

Social Drive

Reviews and customer trust are an undeniable cornerstone in the business world today. Potential customers turn to reviews, testimonials, and comparisons before ever considering trying a new business, and we’ve built the foundation of our system on helping to developing honest, truthful, & positive Social proof.

02.

Design Drive

Potential customers need to be offered every opportunity to explore and learn about your products and services, with easy to navigate, friendly, concise marketing materials. Giving customers easy access to the information they need to make an informed decision, removes barriers to conversion.

03.

Advertising Drive

We create engaging and useful content on a regular basis, that appeals to your customer profiles, and promotes your message. Building your Brand Story and providing Valuable Content helps customers select your business, connect with your services, and refer you to others.

01.

How Social Drive Works

It shows customers that your business is trustworthy with social proof and reviews.

No matter how visually appealing a brand may appear, or how convincingly an advertisement promotes a sale, most consumers seek confirmation that information is truthful and valid, before commiting to a provider or a purchase.  We adhere to complete honesty in all reviews, and do not create them on behalf of our clients.  Instead, we implement opportunities for new and existing customers to provide positive feedback on the relationship.

Due to the fact that review acquisition systems take time, we always recommend customers begin with building Social Proof as the first step.

How it helps with

Design + Advertising

Social Drive confirms the information conveyed in Design, and validates the targeted messages of Advertising.

It builds out the brand story by showing how you interact with existing customers and how your product or service satisfies their needs.  It aids you in better understanding the needs and wants of your target customer, and how to communicate those benefits in Design.

Advertisements with Social proof to back them up convert exponentially higher than those lacking these signals.  By combining these critical forces, we can reduce ad spend, and increase conversion rates at the same time.

02.

How Design Drive Works

Informs customers via websites & marketing materials.

Customers have questions, and the more completely and easily those question are answered, the greater the likelihood that they will select your company as a vendor.  By designing easily navigable, visually attractive websites, marketing collateral, logos, business cards, and eCommerce, we create environments that promote sales.

This second step incorporates information acquired from Social Drive, provides answers to common customer inquiries, showcases your products & business.

 

How it helps with

Social + Advertising

Design Drive requires the validation of Social proof & the exposure created by Advertising.

When customers are exposed to new service providers and vendors, they turn toward social reviews and peer opinions, in order to validate the truth of the offer, and determine if the vendor is trustworthy and reputable.

An Advertisement doesn’t contain all of the critical information for the customer to make a decision with, nor does it offer the opportunity to learn more about other products or services, or to move to the purchase phase.

Design Drive & Social Drive are required to inform and build trust with potential customers, and reach the point of conversion.

03.

How Advertising Drive Works

Places your message in front of the target customers at the right time.

By understanding who your target customer is, where they are in the shopping journey, and how best to speak to their needs, we craft messages that meet them with the right information and value proposition to promote moving forward toward purchase.

This is the final step in building structured, repeatable growth for your business.  By leveraging Social Proof and validating Informational Design, we can confirm the best opportunity for a return on advertising investment.

How it helps with

Social + Design

Advertising Drive requires Social trust & informational Design to validate and convert customers.

When customers are exposed to new service providers and vendors, they turn toward social reviews and peer opinions, in order to validate the truth of the offer, and determine if the vendor is trustworthy and honest.

An Advertisement doesn’t contain all of the critical information for the customer to make a decision with, nor does it offer the opportunity to learn more about other products or services, or to move to the purchase phase.

Design Drive & Social Drive are required to inform and build trust with potential customers, and reach the point of conversion.

Designed For

Small Shops

One of the greatest strengths of the Drive + Company System is that you don’t have to be a large business to have the same online presence and advertising ability. We provide you the same tools and capabilities that larger providers have access to.  For companies with 1-20 employees and a single location, our system is a perfect fit.

Medium Businesses

Many of our clients begin as Small Shops with big goals, and through the implementation of our strategies, we’ve helped them achieve record year over year success, and launch their second or third locations.  The tools and systems scale right along with the size of your business and keep you competitive within your industry.

Large Organizations

We are often contacted to help facilitate brand redesigns, and to provide assistance for internal marketing teams. The Drive + Company System has helped financial and research groups gain competitive traction in their marketplace, and discover new profit opportunities to drive their future. The list of industries we have experience with is constantly growing.